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LUSTER d'ANVERS
A luxury jewelry brand breaking into a UK enclave needed the right aesthetic and tone of voice, which came together with naming, print campaign, social giveaway, and store opening activation.
Naming: B.C. Wallin
Copy: B.C. Wallin and Sarah Jae Leiber
Design: BrandMe and VigiGee
We call it Antwerp, but the French-speaking Belgians call it Anvers (ahn-verre). There's something about French that beautifies everything it touches. There's something about the Belgian craft behind Luster d'Anvers that beautifies everyone who wears their jewelry.
Pavé stones wrap around jewelry.
Pavé, the scent of Luster d'Anvers, wraps around its wearers.
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