More than anything, insurance clients want to be covered — really covered — and to never have to think about their coverage. For a popular local insurance agency in the Hudson Valley, I built a brand identity and multi-channel campaign around a simple concept: JNL Insurance covers you so well, they're pretty much forgettable.
Creative Director: Joel Schwartz
Copy: B.C. Wallin
Design: Joel Schwartz, Vigi Gluckman, Sam Friedman